It’s not a rip off, it’s a homage

01.06.10
Magnetic Movie, Semiconductor, 'homaged' in a recent IBM commercial Art has always influenced commercial creatives, and artists have often drawn on – appropriated, even – other parts of culture. It’s complicated. On the one hand, freedom of expression, and opposition to the strictures of copyright. On the other, things can get nasty, with all too frequent tales of artist and independent filmmakers being called up by ...