AND Festival brand by Uniform

If you haven’t yet seen the bold branding for the inaugural Abandon Normal Devices (AND) Festival, then check out the festival website and the trailers below. Developed by Liverpool-based brand and design consultancy Uniform, the agency has created a slate of funky animated stings that are inspired by the festival’s theme of questioning the normal. As you can see in the video below, Uniform has mixed together an eclectic range of images to capture the essence of the festival’s concept.

Charlie Pastor, Motion Graphics Designer at Uniform commented, “One of the main challenges was sourcing the footage, from going to Colwyn Bay to shoot a flamingo to trying to source a 1950’s camera!”

The AND Festival takes place in Liverpool from 23-27 September 2009, offering a programme of screenings, exhibitions, debate and performance across Liverpool, driven by a collaborative partnership by Northwest media and arts organisations FACT (Foundation for Arts and Creative Technology, Liverpool), Cornerhouse (Manchester) and folly (Lancaster).